FedEx debuted its new eight-spot ad campaign, " Relax. It ' s FedEx, " with two 30-second spots broadcast during the NFL game from FedExField, reinforcing the peace of mind focus groups say is still the reason they ship FedEx. The campaign, which will also include print, radio and online ads this month, is the most ambitious FedEx has ever taken on.
"They are classic, simple, fun and funny. Our customer or our company is the hero, " Tucker said.
The pressure is great be cause people remember Fed Ex ads, going way back to the fast-talking man in 1982. Said Tucker: " We ' re staying true to classic brand attributes that have helped shaped FedEx. "