So far no one knows what it will be for, although there are rumors (via the Hollywood Reporter Priceline is going to reveal a new spokesperson to replace William Shatner as the spokesperson for Priceline after he blowed up in the ad below.
Ferris Bueller Super Bowl Teaser:
Priceline Blow Up:
As always, we'll keep you informed as we hear. Got your own guess? Let us know.
And, catch the The Super Bowl Advertising 2012 Spoiler Alert for more on other ads you'll see in the game.