First Bankrupt Creatively, Now Financially

 
 

First Bankrupt Creatively, Now Financially

As readers of ad-rag know, justice isn't always swift for ad plagiarists. In fact, often they're rewarded for their misdeeds.

That isn't the case for Kmart, which in an act of desperation recently lifted the marketing strategy, broadcast campaign and tagline of retail leader Wal-Mart.

Read here about how their hapless attempt at me-too marketing backfired and (combined with decades of blunders) lead them to declare bankruptcy.

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