The first topical ad using the stand still in the U.S. Presidential race wasn't produced in the states - it's the Dutch who jumped on the subject.

Publicis in Amsterdam ran an ad in the Telegraaf this morning for their client Capacity, a job recruitment agency specializing in middle and top personnel for marketing communication and sales.

The ad depicting both Gore and Bush shaking hands and looking happy read: Ever thought of a shared leadership?, in Dutch the word "Duobaan" means that two people share the same job part time.

Victor Silvis and Peter Clercx are the Creative directors of Publicis and the masterminds behind this ad.

Contrary to popular belief, multinational agencies don't always move slow.

"We won the client, Capacity on Monday, on Tuesday we watched the Presidential Election on T.V., on Wedensday we made the ad, and it ran this morning." Says Victor rather humbly.

"So how does it feel to set a speed record?" I ask, to which both Victor and Peter respond. "Great!".

Clients that are willing to let some control go always helps too - Capacity never saw the finished layout before the ad ran, there was simply no time.

"With clients like them, there are more great ads to come." says Sophie Brüggen, the Account Director on this project.

Well done kids - and has anyone out there seen any other topical ads on the same subject?

Editorial note: In early February 2001, Publicis lost Capacity as a client. This turned out to be the only ad they ever made for this client. The reason for their discontinued co-operation is not revealed. Not even to us who worked there and on this client!

[Full disclosure: I art directed the above ad. my CW Maxim van Wijk wrote the body copy and headline - we were handed the gig on Wed morning from our CD's at the time, Peter and Victor.]

;-)