first your fortune, now your Tokitos

Adland: 

Mark Hughes, CEO Of Buzzmarketing, conquered the adspace of fortune cookies, and now he wants to advertise inside Tokitos UPI reports.

Tokitos are a mexican dessert cookie, hint of cinnamon and crunchy, and much like it's chinese counterpart, perfect for carrying small notes.

With this technique, Hughes has been attempting to achieve a culinary intersection between cookie and commerce. For example, a Buzzmarketing fortune cookie with a proverb reading "Patience is the best remedy for every trouble" may also read on the back "Win a Job to Die For at Monster.com".

Hughes said "its simple math -- how many direct mail pieces get delivered and never opened? I was searching for a one-to-one ratio."

I admit, I open fortune cookies, and force myself to eat a small piece of them, only to read the sometimes hilarious fortunes. I don't know if I will ever do it again once I meet a fortune-cookie-ad.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.