"five pro bloggers - Adland is the worlds first adblog" - Internetworld (Swedish)

The article "12 steps to get a popular blog" in internet world 06/2006 ends with five examples of "pro blogs". The top one is Adland.
"Adland is the worlds first advertising blog. It began as a website in 1996 and became a blog in 2000. A legendary community blog written in English which is run by the Swede Åsk Wäppling. If you want to watch commercials, you've found home."
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.