Fiz Plop Plops On Burnett

 
 

Fiz Plop Plops On Burnett

Rick Fizdale, former CEO and Creative Head of Leo Burnett beats the apple agency's creative product to a pulp in a recent memo.

Chicago Tribune ad columnist Jim Kirk reprinted portions of the memo which Fizdale wrote in reaction to viewing the agency's reel at the annual year end Burnett Breakfast. For Fizdale, the reel was a "nightmare" before Christmas that ultimately provoked him into becoming a Creative Review Committee of one. His brutally frank critique flips Burnett's "reach for the stars" logo upside down.

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