Flat Buns ad to be edited

Adland: 

A first for CKE's Carl's Jr. and Hardee's restaurants, who has never altered previous ads despite numerous complaints, said has decided that they would edit their controversial Flat Buns ad, claiming this situation was different.

"The ad was intended to be humorous and irreverent," Brad Haley, CKE's executive vice president of marketing, said Wednesday. "Since it seemed to be missing the mark with too many people, it justified making a change."

The new ad will keep the rap song, which first debuted as a radio spot, but expel the teacher. The edited ad should be ready for distribution by Thursday, Haley said.

See the spot here.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Jacques Meoff's picture
    Jacques Meoff

    Once again the minions of perversion have been struck down in their sordid lairs and decency has prevailed. Praise the Lord and pass the ammunition.

    Sep 14, 2007
  • Allan1's picture
    Allan1

    "Pass the Lord, and Praise the Ammunition" (Firesign Theatre - 1970)

    Sep 14, 2007

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