A first for CKE's Carl's Jr. and Hardee's restaurants, who has never altered previous ads despite numerous complaints, said has decided that they would edit their controversial Flat Buns ad, claiming this situation was different.
"The ad was intended to be humorous and irreverent," Brad Haley, CKE's executive vice president of marketing, said Wednesday. "Since it seemed to be missing the mark with too many people, it justified making a change."
The new ad will keep the rap song, which first debuted as a radio spot, but expel the teacher. The edited ad should be ready for distribution by Thursday, Haley said.