Flour Mill faced loss due to low-cut Levis ad

In the story involving Zuckerman & Co. Flour Mill, their wall, a media company called Hotzot Yetzira, and a 1040 sq. meters large poster of Jennifer Lamira in low-hanging Levis, the happy ending is that the ad will no longer grace the wall of the flour mill overlooking the Ayalon expressway in Tel Aviv.

David Bresler, CEO responsible for the marketing and this ad called the 'censoring' of it a "public problem."

"The ad appeared in Western Europe, with 300 million conservative people who didn't have a problem with the ad."

Maybe it wasn't the picture, maybe it was it's size. Anything that big, is an eyesore. Read more in the Jerusalem post.


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