Forget QR codes, Blippar app adds augmented reality to any ad

Billboards, print ads and whatever else you can think of can with Blippar contain augmented reality worlds. Blippar states, humbly:

The age of static, push-advertising is over. By the end of 2011, the rules of customer brand engagement will fundamentally change. Welcome to the revolution. Welcome to Blipparâ„¢.... We'll be responsible for that change.

I wonder if I'll be just as lazy about downloading this app as I was with QR codes (which I have yet to bother installing on any phone.)

Related AR stuff:
the awesome augmented reality billboard in Amsterdam
Forever 21 augmented reality billboard which also made an appearance in Badland: inspired by "hand from above?"
Lynx augmented reality angels
The Augmented reality T-shirt that plays rock paper scissors & the Popcode t-shirts that play AR games
Lego Augmented reality kiosk shows package contents.
Adidas augmented reality sneakers
Ben & Jerry's augmented reality dioramas