Tonight, France will start airing prime-time programming without any commercials. French TV viewers can now watch their beloved Jerry Lewis movies without interruption.
Advertising is now banned on French public television between 2000 and 0600. It will be phased out by 2011.
It is part of Mr Sarkozy's move to shake up public broadcasting.
He says his plan will improve the quality of programming but critics say it is a power grab that will deprive state broadcasters of funds.