France bids au revoir to prime-time commercials.

 
 

France bids au revoir to prime-time commercials.

Tonight, France will start airing prime-time programming without any commercials. French TV viewers can now watch their beloved Jerry Lewis movies without interruption.

Advertising is now banned on French public television between 2000 and 0600. It will be phased out by 2011.

It is part of Mr Sarkozy's move to shake up public broadcasting.

He says his plan will improve the quality of programming but critics say it is a power grab that will deprive state broadcasters of funds.

Adland: 

Comments

Banned? Banned? Yowza.

Banned? Banned? Yowza. Though, having seen some of the dreck they call 'commercials' on French telly recently, I don't blame people wanting the terror to stop. (We get the good ones here, they seem so rare on actual telly)

Add new comment

Top