Set to open on March 1st at 50-54 Beak Street in Soho, London, Frank Lowe and his team have decided on a name for their agency.
Inspired by a discussion with a 19-year-old teacher from London about the route that Dorothy chose not to journey down in The Wizard of Oz. The agency will be called the Red Brick Road.
Meanwhile, the agency is still working on recruiting. Last week, they offered jobs to 25 staff who could become redundant at Lowe London when Tesco leaves. They also have been working on courting partners for the agency as well.