Orangina has chosen FredFaridLambert (FFL) to manage its global communication account and carry on the successful strategic u-turn initiated by Sup d’Orangina. Its core missions will concern the construction of Orangina’s new strategic and creative platforms as well as the management of their implementation on various supports : 360° advertising campaign, promotional operations, POS advertising, Internet… and so on.
Hugues Piétrini, Marketing Director at Orangina-Schweppes said: "Fred&Farid and the FFL team have come up with the most ambitious and accurate approach, in total accordance with the brand’s DNA. Orangina is a mythic brand and must renew its iconic status. We are confident that FFL will bring along this valuable plus point."
If we knows these boys right., they're still thirsty for more though. ;)