Those Frenchies are at it again, using their relaxed European sensibility to create a humorous, engaging, and actually rather moving AIDS awareness ad campaign to promote safe sex. Emphasizing the importance of condom use while embracing and, these ads manage to make their point while entertaining viewers. Wordlessly set to a punk-rock soundtrack, the human heart’s search for “the right fit” parallels those touchingly awkward moments, hilariously depicted here, which can accompany safe sex. But the message is clear, as stated at the end: “live long enough to find happiness.”
It’s shown in a positive light, safe sex equated with an ultimate payoff of personal happiness. Definitely not safe for work, these ads would probably never be released for an American market. If AIDS awareness ads were this much fun in the states, their target audiences might be inclined to watch and even send along to friends. What better use for viral marketing?
Check out the straight version and the gay version, both posted here on shedwa. Enjoy!