Finally Unilever says what most people think: "Fuck the Diet". Of course they can't be brandishing the F-word in the US, but in Germany, this is totally kosher. Or so they thought dum dum dum! But the punters aren't having any of it and writing angry posts on the FB-wall of DuDarfst:
Are there not enough smart people in the team who could find a better expression of emotion than FUCK the Diet?! The German language has so much to offer! This route is not brave, this approach possible in the bottom of the level! And it's still the will of the people contributing to want to lose weight. Dieting or not. Errors have to be there to be made. I hope that you find a better slogan to appeal to buyers.
Unilever are still going with it, despite some protests.