Fuel International - VFX and design - Visa Spot


Fuel International - VFX and design - Visa Spot

Shot entirely on location in Sydney Australia, the spot utilises harbour side locations in recreating the English seaside port. It was then up to Fuelto create, animate and composite the CGI components into the scenes which included lighthouse, rain, atmosphere and 1000's of fish falling, impacting and writhing about. The foreground plates were filmed in studio, the thrashing fish simulated by expert puppeteers.
Then layers of background fish falling into shot had to be modelled in 3D, applying photographic textures, and animated to interact with the rain. A program was written to enable the Fuel animator to 'attach' the fish to rain particles and wed the elements together. Up to 8-10 layers of the animated fish were created for each shot and then composited in Flame. A steely blue grade was applied throughout and balanced in Flame to give the spot its stormy and enigmatic look.

Clemenger BBDO



puppeteers - doin' the details right makes the ad.
Mr Arden said something like "God is in the details". maybe he was paraphrasing someone else...

Aye, it's a clever ad. for sure but don't know how new it is though - I think it's been going around for at least 12 months.

Twelve Months? I don't think so, try since mid-April, when Fuel laid their finishing touches on it. Dunno first air date though.

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