Gap in new clothing

I can't believe Clay didn't link over to his collection of Gap ads, that proves Paul Ardens favorite soundbite "music is 70% of a commercial. Sometimes 90%".
Gap in new sounds is over in Clays adtothebone pelvic commercials collection.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.