Gap in new clothing

Adland: 

I can't believe Clay didn't link over to his collection of Gap ads, that proves Paul Ardens favorite soundbite "music is 70% of a commercial. Sometimes 90%".
Gap in new sounds is over in Clays adtothebone pelvic commercials collection.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.