Jason Scott and Joris Phillippart at VCCP helped to create a campaign for Gatwick Express trains with the idea that the right music makes any journey better. They got three artists to create three 30 minute tracks that synch exactly with the view from the train.
Dub-step legend and Radio 1 DJ ‘Benga’, Oscar nominated composer ‘Philip Sheppard’ and indie band ‘The Milk’ created the tracks, and customers can download one for free when they book online.
The campaign includes a parallax website at http://www.gatwickexpresstracks.co.uk/, where you can hear samples by each artist at different points on the journey. The campaign is being promoted using print, outdoor, radio and ambient.
You can see Benga's documentary here:
Client: Gatwick Express
Creative Directors: Colin Byrne & Jim Capp
Creatives: Jason Scott & Joris Philippart
Planner: Sarah Booth
Designers: Chris Jones & Steve McGeorge
Developer: Bastien Schaeffer & Tom Watson
Producers: Lisa Turner & John Paul Toher
Suits: Fergus Hynd & Kezia Quinn