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German brewery wins rights to brand a beer: "Fucking Hell"

 
 

German brewery wins rights to brand a beer: "Fucking Hell"

The European Union trademarks authority has permitted a German firm to register the brand name "Fucking Hell" for their light ale. They won the rights by showing there is a town named Fucking in Austria. Fucking liked its name so much, they even named several fucking roads Fucking as well. You know, so you'll know where you fucking are.
The towns mayor, Franz Meindl, isn't too pleased, since the town has no brewery and he hasn't heard of any plans to build any either. Juergen Stoll the owner of Wank Inn which is a mere 48 minutes away from Fucking has suggested that the Mayor of Fucking should lighten up a bit and use the town name infamy to their advantage instead.

The Trade Marks and Designs Registration Office of the European Union said in a statement that it had rejected a complaint that the trade mark "Fucking Hell" was upsetting, accusatory and derogatory.
"The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell," the Office said in its statement.

- Spiegel.

Who helped secure these naming rights? Tittelconsulting. No, I'm not making this up. Stop snickering, this is serious ad news reporting here. This name better sell some bloody beer.

Adland: 

Comments

fairuse's picture

You almost got me till I saw

You almost got me till I saw the date, March 31. April 1st is such a difficult day on the internet. I thought for a second you were jumping the gun. Ha, it is actual news just like you said.

I like this quote from EU Trademark Office, (..) "Fucking Hell" was an "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed," the Office added. "Nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages." (..)

sidebar: Sent tweet with youtube video on word play on International Space Station. Grabbed it live and is humorous. Well, I thought so.

Yes I agree, better sell beer.

Deanodoodledandy's picture

Did you know that there's a

Did you know that there's a town in Newfoundland, Canada, called Dildo? Good name for a beer, don't you think?

dabitch's picture

WOw. Now I REALLY need to get

WOw. Now I REALLY need to get to Canada some day.

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