The European Union trademarks authority has permitted a German firm to register the brand name "Fucking Hell" for their light ale. They won the rights by showing there is a town named Fucking in Austria. Fucking liked its name so much, they even named several fucking roads Fucking as well. You know, so you'll know where you fucking are.
The towns mayor, Franz Meindl, isn't too pleased, since the town has no brewery and he hasn't heard of any plans to build any either. Juergen Stoll the owner of Wank Inn which is a mere 48 minutes away from Fucking has suggested that the Mayor of Fucking should lighten up a bit and use the town name infamy to their advantage instead.

The Trade Marks and Designs Registration Office of the European Union said in a statement that it had rejected a complaint that the trade mark "Fucking Hell" was upsetting, accusatory and derogatory.
"The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell," the Office said in its statement.

- Spiegel.

Who helped secure these naming rights? Tittelconsulting. No, I'm not making this up. Stop snickering, this is serious ad news reporting here. This name better sell some bloody beer.