German political posters fight dirty - with cleavage.

Der Spiegel reports that a politicians poster featuring Chancellor Angela Merkel's cleavage is causing a bit of a stir.

A female member of Angela Merkel's conservative Christian Democratic Union has raised eyebrows with a campaign poster displaying the chancellor's ample cleavage alongside her own. The poster's slogan reads: "We have more to offer."

The poster features a photo of Vera Lengsfeld, 57, in a low-cut dress alongside a famous photo of Merkel displaying cleavage during a visit to the opera in Oslo in April 2008.

Some people commentating on the poster find it humorous, ironic and even showing a certain degree of courage. What it boils down to no matter how you slice it is: vote for me because my boobs are bigger, and last time I checked that criteria only really applies in wet T-shirt contests. Der Spiegel seems to think this might become a trend: "Several regional CDU districts are now considering following suit by using Merkel's cleavage in their own posters. " uh-oh! And judging by the Green Party bare buttocks ad, skin is "in", in political ads down in Germany. Sheesh.

Adland is no stranger to using cleavage in ads, or even Prostitutes' Cleavage and Thighs as media space though. Expect more skin soon.

* Note: Can't get a hold of anyone at Reuters regarding republishing the photo, don't much fancy plain 'nicking' it when Spiegel always treated us right, so that's why there is none.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • kurtberengeiger's picture

    Further proof that no one can claim that Germany is a country that champions equality between the sexes...

    Aug 12, 2009
  • Dabitch's picture

    In a twisted way it reminded me of that Danish Politician whose ads were replaced with images from her former porn-star days. See: Truth in Election posters.

    Aug 12, 2009

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