Germs Attacks Sexist Holden Ad


From a story running in The Sydney Morning Herald:

THE feminist Germaine Greer is outraged by an ad Holden is running for its Four-Wheel Drive which depicts a woman asking her partner about his fantasies before he drifts off on a daydream about "doing daring things in a four-wheel drive" with another sheila by his side.

"Now my question to you women is why have you allowed this to happen?" she said at an International Women's Day function on the Gold Coast.

"Why haven't plate-glass windows in Holden showrooms been exploding all over Australia?

"How much humiliation are you women up for? I promise you, they wouldn't dare do it in Europe - they wouldn't dare."

Holden said they haven't been hit with any complaints . They say the offending ad. had been tested on a group of female Holden employees before going to air.

Geez...I dunno Germs...i think you've just handed Holden a whole heap of free publicity. And I can't see my countrywomen smashing plate-glass windows all over Australia - they're probably all down the beach. In their four-wheel drives. You're out of touch love - no-one gives a bugger about this.

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Comments (4)

  • Dabitch's picture

    Hmmm.....Germaine Greer is due to having a new book out soon, isn't she?

    Mar 08, 2006
  • Dabitch's picture

    ps - it's highly apropriate that you posted this on the international womens day. ;)

    Mar 08, 2006
  • malkie66's picture

    "They wouldn't dare do it in Europe". Oh yeah? I live in Paris and some of the stuff I see is out and out sexist. Makes the Australian advertising look positively charming. I think our Germs suffers from foot-in-mouth disease. Or, as you say, she's self-promoting again. See the X-rated version of this story on

    Mar 08, 2006

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