The Gap is running a promotion during the month of August called "Find Your Favorite Fit". Customers trying on a pair of the new styles of jeans at the Gap will receive a free iTunes music download.

Gap Campaign Has iTunes Giveaway

A print and TV ad campaign, developed by Laird+Partners, will run in weekly periodicals and on cable and network television, including during the MTV Music Video Awards.

Youth, new clothes, and free music.