The Cannes Lions awards might be a ghost of it's old self according to the old farts, but CannesLions doesn't think so. With white knight Jeff Goodby as top dog juror they promise to find the sparkling diamond ideas, and not award the sneaky ghost ads.
but there will still be ghosts in Cannes. All over cannes in fact...
This week as the adworld migrate to their Mecca so does the ghostmag and TV crew.
The first issue of Ghost Magazine will premiere in Cannes, complete with a soon to be classic slick completly white cover, with raised white ink showing the ghost-logo.
Spooky ghosts will float around the cannes beach handing you your copy.. Don't get their sheets wet. ;-)
db: You happy with the result of it and the submission you got?
Well, I expected something more crazy because Ghost's Project is totally open to it.
But I was wondering that good advertising was going down.
As people have their toys (the scam ads) they are not worried in push a little bit with clients in order to get their approval for the good stuff.
On the other hand, I've never seen something like that.
It's weird. Ideas in low res versus ideas in high res (Archives etc).
db: ah, the low-budget good idea gems versus the ads with money to get well executed? yes, maybe ideas are getting tamer due to the fact that you could nab an award with a Ghost ad. You have to push a lot harder to get a real client to approve something brand new and daring.
At any level were you disappointed with the submissions - at any level, were you pleasantly suprised?
:I'm not disappointed at all. I wish I had more money to print 70.000 mags. I'm pleasantly surprised because in my dreams the mag would be published in english and I did it- because of you. It's 100% dabitch.
db: oooh, *flattered* this might be the cacha