Giant chalkboard billboard in NYC has mystery equation begging to be solved... can you do it?

"Every significant event in the course of human history can be tied to a number…. ".. 'cuz we use this thing called dates, see, but that's neither here nor there and probably not the point Dow wants to make with their little poetical math-mystery. The tumblr-site Giantchalkboard shows the progress of the equation which is being unveiled bit by bit on the corner of Broome and Crosby in SoHo. Here's a closeup of the start of the equation. People are invited to guess through twitter - @giantchalkboard - and the website about where this long equation is going.

"On the 5th day the answer will be revealed. This mathematical poem is the teaser to a new campaign from Dow."

via Draftfcb Chicago.

@ADoholick just reminded me about the Google ads of yesteryear, which I badlanded in Two hard nuts to crack, or three as there were so many "puzzle campaigns" back then speaking directly to geeks that Texturl wrote a post asking is it time to pwn l33t ads?

If Dow's Giant Chalk billboard is done to attract skilled thinkers for a job at Dow remains to be seen. If it is, it will have a one-way ticket to Badland.

Comments (3)

  • Kenny G Villacorta's picture
    Kenny G Villacorta (not verified)

    I thought it would be some type of Google hiring scheme. They have done this in the past.

    Sep 20, 2011
  • Alec Long's picture
    Alec Long (not verified)

    Where the hell is Matt Damon when you need him? He's wicked smaaht.

    Sep 20, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.