Gideon Amichay's pecha kuche at Eurobest: the creative consumers

Adland: 

Here's Gideon Amichay's lecture at the Eurobest earlier today, where he talks about creative consumers. I wouldn't use Lee and Dan of the suicide VW ad fame as an example of creative consumers... But then, that might be just me.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.