Gideon Amichay's pecha kuche at Eurobest: the creative consumers

 
 

Gideon Amichay's pecha kuche at Eurobest: the creative consumers

Here's Gideon Amichay's lecture at the Eurobest earlier today, where he talks about creative consumers. I wouldn't use Lee and Dan of the suicide VW ad fame as an example of creative consumers... But then, that might be just me.

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