Gillette sues Schick

Adland: 

Schick is unveiling the four blade razor sometime in the next month...

Ooh... with a $120 million commercial push!

Gillette's (the makers of the Mach 3 razor) response? Sue 'em!.
Hat tip to Claymore who ranted on adlist.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.