Gimmick Keeps Going and Going...

In the last few weeks, the spoofsite craze has been reported on here in work for apparel companies Lee and Diesel. Well, now this bit is being used to jump start an 11 year old battery campaign.

The Energizer Bunny is hopping on the fake gimmick with a new campaign built around TV spots for bogus net businesses and accompanying URLs to parody sites.

Has the line between creative and cliché been officially crossed yet? If so, it's time to say "dots it" and move on to the next tread.

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