Posted by caffeinegoddess on 16. November 2007 - 12:50
Glue London recently completed an interactive campaign for McCain. Potato Parade was created in collaboration with Aardman animations, the Oscar winning team behind Wallace & Gromit and Chicken Run. Together, glue and Aardman have created a gang of walking, talking potatoes whose job it is to deliver messages in the form of a ‘personalised potato parade’ to friends and family.
Check it out here: http://www.potatoparade.co.uk
As an FMCG brand, the majority of McCain’s communications centre around their products. With this viral they wanted to take the opportunity to create something that wasn’t product related and allowed people to interact and have fun with the brand.
It's very cute and family friendly. I love Aardman and their classic animation style comes through.
Advertising Agency: Glue, London, UK
Brand: McCain
Animation: Aardman Animation
Art Directors/Copywriters: Adam King and Lewis Raven
Account Manager: Jonathan Taylor
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Marvellous! And I have a friend whose birthday is today, so the timing is excellent.