Gnome around the world - viral campaign

Sooo, Travelocity's guerilla marketing campaign ripped straight from the movie Amelie seems to be working out well for them.

On messageboards and various forums people keep asking who stole my gnome? and linking to, ever since the campaign started December 9th. Missing gnome posters have been posted all over US cities (.pdf here) and there's even a a toll-free number to call if you've seen the gnome. If all that hasn't tipped you off that it is indeed a viral, well, then just watch the fake news report (QT and Windows Media).

Ads imitate art again, and again, and again... Gnomes are so 1999. ;)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.