Words of encouragement from copywriters are the lines we never hear (and often for day-m good reason) like:
True, I mean realistically who reads body copy these days?
You carry your lack of sleep with unmatched grace
- ha! Yeah right!
You're my favorite person to hover over
which reminds me of hovering art directors which brings me to the fun-ney hoovering art directors - as I am a sucker for puns.
Remember though, that nothing sucks like was a real ad, well aware of what it was saying. Sincerely, your friendly geeky Art Director.
Your kerning is making me so hot right now.
Only one copywriter gets to say this to me. It would result in no work getting done.