Going After That Elusive Yeti Demographic

What a bumble -- Thanks to overenthusiastic Himalayan logo placement, Coke and Pepsi find themselves between a rock and hard place...

We've known for quite a while that they're both aggressive marketers, but now they've taken things to new heights -- and with a catch-22 environmental impact. Oops. Blame the locals.

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.