KY Lubricant - Gold winner or not?
DPZ Propaganda, Brazil won gold in cannes with this poster.
cannes lions later withdrew the Gold.
The Festival organisers announced today the withdrawal of the two Gold Lions attributed to DPZ Propaganda of Brazil in the Press and Cyber categories for the K Y Jelly ads of Johnson & Johnson.
The Brazilian press drew the attention to the organisers on the fact that to the best of their knowledge DPZ Propaganda could not enter such work for a client handled by another agency.
After a thorough check conducted by O Estado De S Paulo, the official Brazilian Representative of the Festival, it was concluded that DPZ's top management was caught by surprise on this issue. It seems that a junior creative of the Rio de Janeiro office took a regretful initiative when entering inappropriately these ads.
Does this ad deserve a goal if only for the chutzpah it was entered with?
The article says 'DPZ Propaganda could not enter such work for a client handled by another agency.'
My understanding of most Fests and Awards is that you can't win for an ad that never ran and/or had client sign-off. KY wasn't their client.
I don't get it. Why was the award taken away?
agency never had KY [johnsson and Johnsson] as a client and thus, never actually ran this ad on approval from said client, which is a major criterium for entering an award show with something.
in some sources it's hinted that the poster was entered by some up-and-coming eager junior - and since most agencies entering Cannes are a mess of submissions one can belive that it slipped through the net.
However, since it won Gold representatives for the agency [like the creative director] have to get on stage to receive the award.... This would be a good time to notice.. 'hey, we don't do johnsson and johnsson'.
other than that, it's a perfectly directed student ad. The product lends itself to be heavily represented next to condoms with simple posters in student portfolio's.
I dunno. I helped out with organizing of awards when I did an internship and...they were very very careful about what ended up in the box that was being shipped.
aye... I once got chewed out by my CD just cause i piggybacked one of my personal [paid for by me] entries on the same fedex send out as other entries from the agency. hehehe.
I suppose, maaaybe, that in medium sized agencies one could cleverly work late, or in the award stress bluff your way into the pile of award entries if you carry enough chutzpah.. It's just well, the excuse that 'we didn't know he sent this in' from the creative directors doesn't only sound like they are pushing the blame away... THEY BLOODY ARE. Creative directors should know whats going on their floor, if they weren't aware of this entry, in my eyes that's worse than letting a young gun send in something that looked like it could win....
I've noticed that links and funny images on the web tend to re-appear in two-year cycles. Seriously!
This ad is now hot stuff over at here at Adrants, and Boing Boing. It was hot stuff back in 2002 as well. :)
Even though there's no tits in it? ;)
Wow, he's really got his finger on the pulse.
;) /sarcasm