Tucked away in a corner outside the Palais de Festival is a small do-good exhibition of cause marketing. Here visitors can browse print ads for just about every good cause known to man while sipping eco-friendly fair trade coffee. It's a great way to get your mind of the massive amounts of CO2 you burned to get here.
We found two ads worth a mention. One is made by the lovely people at DDB & Co. in Turkey for Amnesty International. It's one of those posters that simply stood out in all it's clarity and simplicity - you got it instantly.
The same can be said for our our example - the makers of which we'll be kind enough not to mention. Because the unfortunately the praise has to stop there for this Badlander, I believe the save/don't save approach may be as old as the Internet itself. It's one of those things that may seem as such an obvious approach when trying to crack the brief. Well, guess what? It is, and that's why it's good to forget all about it and move on.