With BP's oil spill in the Gulf of Mexico disaster creating a mess to clean up, now BP have more than their fair share of PR-fallout to clean up as well. The twitter account @BPGlobalPR has been spewing hilarious but clearly not-from-BP entries for days and the Greenpeace redesign the BP logo contest which they launched with this youtube video has produced all sorts of bastardizations of the BP flower, including one bike where the wheels are the flower and BP stands for "Boycott Petrolium". My favorite? the logo with a slight change of color. Way to take the happy sunflower green hippie thing and turn it into a menacing oil spill in the sea, kudos.
We all know that BP stands for "Beyond Prosecution" though. C'mon.
T-shirt companies are cashing in on satire logo shirts, reports CNN - wonder what the silk screen ink is based on *cough*.
Greenpeace awarded BP with their greenwash award already in 2008, and as the BP backlash grows so do the calls for boycott, but Greenpeace are not planning on a boycott of BP stations.
One big reason is that it's hard to hit BP by boycotting individual filling stations, says Kert Davies, Greenpeace's point person on the oil industry.
"It's not as linear as we might like to think," Davies says, because most people assume there's a metaphorical pipeline that runs from BP wells to BP stations. "They don't make a lot of money selling their own gasoline to their own stations."
BP responded at first by bravely showing a live feed of "Top kill" on their site, but on Wedensday afternoon they cut the feed. Instead PBS took over and show how it's coming along. The leak is still leaking. The previous transparency has now gone dark.
Adage reported that BP aren't trying to quell the fake BP twitter account, one hopes it's because they're busy trying to fix the oil spill.
Toby Odone, a spokesman at BP, told Ad Age: "I'm not aware of whether BP has made any calls to have it taken down or addressed. People are entitled to their views on what we're doing and we have to live with those. We are doing the best we can to deal with the current situation and to try to stop the oil from flowing and to then clean it up."
No matter how quickly they resolve the growing disaster, BP's name is forever tainted just like Exxon's. In the words of @BPGlobalPR "Catastrophe is a strong word, let's all agree to call it a whoopsie daisy."
— BP Public Relations (@BPGlobalPR) August 7, 2010
Black sand beaches are very trendy in some places. We upgraded u, Gulf of Mexico. #bplovesbeyonce
— BP Public Relations (@BPGlobalPR) August 2, 2010
Here's the truth: we got food poisoning from shrimp one time and said, "Let's make sure that never happens again." #bpcares
— BP Public Relations (@BPGlobalPR) July 12, 2010
Cleanup is not hindered by "red tape." Unless you mean the red tape we tried using. Turns out oil doesn't stick to tape.
— BP Public Relations (@BPGlobalPR) June 30, 2010