Good Q: Has marketing enhanced or tarnished the Olympic brand?

Hilton Barbour wonders "Has marketing enhanced or tarnished the Olympic™ brand?" - he seems to conclude it has tarnished it, as he says: I just wish more glory shone on the gold medals than the golden arches. While we're dreaming, could we get less shiny shots of women's volleyball butts too? Like maybe some shots of hand signals...?

The fantastic posters illustrating this are the work from 1972 München Olympics

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.