"We are thrilled to have found an advertising partner in Goodby, Silverstein," said Killick Datta, Chief Executive Officer of Global Brand Marketing, Inc. "They have a proven track record in executing clever marketing campaigns and will no doubt reflect Pony's fashion sports heritage."
"Pony has a very rich legacy and yet it's a brand that can reflect today's youth culture and lead it," said Rich Silverstein, partner of Goodby, Silverstein & Partners. "We look forward to reintroducing Pony to a whole new generation of consumers."
The Spring/Summer 2004 campaign will be unveiled in December 2003 and will be used for the media blitz beginning in February 2004 and focus on provocative and iconic images with an irreverent point of view on footwear advertising.
UPDATE: Pony - Print campaign - (2004) (USA) March 2004