Google vs. Sonox: wa the hell?....

I found this at a blog called "great ads" (so I can't exactly vouch for its provenance) but it seems to be a German viral/guerilla ad for Google Video.

But I couldn't help but be reminded of some ambient work done for Amsterdam record store Sonox, as featured on this very site, and created by Dabitch's agency wa, Amsterdam.

previous sonox postings:

Sonox.com riddles amsterdam and badlanded as some local papers sports pages also framed stuff - lets not forget the Amnesty International ads that show whats happening in the frame...

Comments (5)

  • James_Trickery's picture
    James_Trickery

    "wa the hell" - you just couldn't resist that pun, could you?

    Apr 02, 2008
  • Dabitch's picture
    Dabitch

    Aw man, thanks for Badlanding me again. ;)

    Apr 02, 2008
  • alex's picture
    alex

    De nada. I'm really not picking on you! It's just that the Sonox was so memorable! *shuffle, cough*

    Apr 02, 2008
  • Dabitch's picture
    Dabitch

    Gee, thanks though. When we started 'wa' it was precisly to go all ambient ad crazy like that (though IDEA comes before MEDIA) but the world wasn't ready, I guess. ;P

    Jul 09, 2008
  • Ich Liebe's picture
    Ich Liebe (not verified)

    The German ads music is TERRIBLE. And it does look they got the idea straight from Wa, had anyone else done large street billboards framing the world behind it before?

    Sep 14, 2015

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