Gossip Girl - OMFG (2008) Print (USA)

There's such a big flap over the new Gossip Girl billboard that uses a four-letter txt word, but it's not as controversial as French Connection UK's re-branding a few years ago. Everyone should just CTFO.

Comments (8)

  • purplesimon's picture

    I love that word and, along with a colleague's 'bore off' remark when someone is annoying her, it's made my top ten.

    However, a quick look at Urban Dictionary makes me wonder if I should use it in polite company! :)

    Apr 29, 2008
  • Dabitch's picture

    Hmmmm, and neither one of their suggestions corresponded to meaning I was intending. Basically, mine was the noise of a choked giggle when having a really bad cold.

    Apr 29, 2008
  • beadprincessk's picture

    Causing an uproar seems to be the only purpose of this ad. I watch the show regularly and I'm not even sure who that is in the ad, and it doesn't make me want to watch it.

    May 07, 2008
  • Allan1's picture

    I guess were supposed to think that the girl is in such a rapturous state, so that even when he pokes his NOSE into her neck, she's approaching orgasm.

    I've never seen the show, and my first knowledge of this campaign came via a radio spot. You hear several different girls say (one after the other), "Oh my god!", (with various inflections and intonations), then one girl says "O (pause) M (pause) G". I guess she probably actually says "O M F G".

    Then a girl says "Game over.", and a guy says "It's not over till I say it's over", and she responds: "Well, have fun playing with yourself".

    I liked that spot (and, no, I don't have it)...


    May 07, 2008

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Robblink I am a copywriter in New York City, always looking for the best ads