The Great Migration for Air Canada

Adland: 

Marketel tells us about an online campaign they created for Air Canada called "The Great Migration" featuring puppet Canadian geese and their attempts to audition for Air Canada commercials.

The campaign included a blog, pictures of weird bird flock formations at flickr, on myspace, on flickr again, on frienster, youtube, linkedin, and even allrecipes.com.

Starting July 12th, the muppets will be auctioned off on eBay with all funds going to the Air Canada Foundation.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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