The Great Viral Marketing Debate meetup

Adland: 

New Media Knowledge is holding The Great Viral Marketing Debate from 6pm-9.30pm next Wednesday October 6th - it'll be a "celebrity deathmatch" between Justin Kirby (MD at DMC) who will argue it out with Danny Meadows-Klue (Chief Executive, IAB) to determine if viral marketing really is a valid form of advertising.

Reda more about the event here at NMK's site.

Viral + Buzz Marketing Association . VBMA secretary Martin Oetting from Germany will also be launching the VBMA's Mission Statement at the Debate.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.