Grey Amsterdam has strengthened its digital capabilities this week with the appointment of two Swedes, Tim Sajdak and Oscar Asmoarp, as Digital Directors.
Grey Amsterdam has a strong digital offering and produces digital work for 80% of their clients. They are upfront with clients about not doing digital work for the sake of it, but as part of an integrated approach, when it’s the right communications solution.
Sajdak and Asmoarp will not be heading up a separate department. Instead, they will be infiltrating their digital talent within Grey Amsterdam’s existing creative process.
Managing Director, Hazelle Klønhammer, says:
“This allows digital needs to be addressed upfront in the strategic and concepting phases. Digital is part of the campaign, or in some cases the entire campaign, rather than an afterthought.”
Tim Sajdak is a veteran Interactive Producer, with a proven creative and technical background established at award winning agencies Forsman & Bodenfors and Farfar. He has worked on many international brands (including Adidas, Nokia, Coca-Cola and Converse) giving him a unique insight into what is required for successful digital communication. Tim is part of the Swedish digital mafia and was named one of the 30 most important people in a Swedish digital industry survey.
On joining the agency, Sajdak says:
“I was attracted to Grey because I heard they were reinventing the agency to have a more international, more creative and more digital focus. After meeting the guys there and checking out some of their recent work it was clear they were on a mission. I wanted to be part of that ride”.
Oscar Asmoarp is an interactive creative with both Art Direction and front-end development skills, giving him a unique understanding of both interactive design and technology. After studying at Hyper Island in Stockholm, (recognized globally as the leading school within the new media field), he worked at some of the most renowned interactive agencies in Europe and the US (Perfect Fools, Firstborn Multimedia, NYC) creating award winning interactive campaigns for some of the world’s leading brands.
“We have learned the value of information, of entertainment, of sticky content and the sheer exposure (for better or for worse) that the web can give you. Much of this still utilizes our core skills of connecting brands with consumers, but we approach digital very much from a human rather than a technological angle”.
“Our approach is still driven by consumer insight. Over time we have developed a real understanding of what different types of people will and won’t do online and with their mobile phones”.