BBC news reports that Grey London has rented the Big Brother house in Elstree to use it in December testing new creative recruits. One of the 25 applicants will be rewarded a creative role at Grey advertising.
Making it sound more like a media stunt than a serious job screening test, recruits will be called into the Diary room if Grey wants to talk to them, Ms Bennison admitted to the BBC the idea was essentially a "gimmick" designed to set Grey apart from other ad agencies in the battle to land the best graduates.
"I don't think we will be recruiting our next CEO this way." Ms Bennet said. Why not? If it's good enough for your creatives... She also said: "It helps you to discover if one of the group is not a team player or is really irritating."
Here's an idea, if you want to land the best graduates, start with paying them decent placement wages. This sounds like another London admove ensuring only the biggest pricks survive the placement years.
Meanwhile in Denmark: an agency here is planning to start an actual Big Brother agency - where the creatives are filmed 24/7 working and six months later it will be aired on TV. No word yet if they managed to sell that concept.