Gucci's hairy ad
Gucci marks the spot with a G in their latest press campaign, model Carmen Kass* is pictured pulling down her knickers and showing off body hair shaved into the letter 'G'.
Mario Testino shot the image he calls 'Pubic Enemy' and it's displayed in Vogue's February edition. Some people have called the image 'vile, coarse and degrading to women'.
The Advertising Standards Authority in the UK, which has the power to ban offensive material, said it was investigating after receiving a number of complaints.
Gucci boss Tom Ford is used to this kind of attention, he was behind the controversial images of model Sophie Dahl in the Yves St Laurent Opium perfume campaign two years ago. It became the most complained about ad in the ASA's history. Also he sells perfume with full frontal male nudity.
John Beyer, director of Mediawatchuk, called for an immediate ban of the image;
"The companies involved clearly release these kind of pictures to create as much publicity as possible, but it's a thoroughly unpleasant and irresponsible tactic. We can't simply ignore them.
Imagery showing young women in this way is extremely harmful to society, and should not be appearing in mainstream magazines.
The ASA has a duty to ensure that advertisements are decent, and this clearly isn't. It's deeply offensive and should be banned immediately."
A spokesman for Gucci lets us know: "All our important players are in Milan at the moment and nobody is around to speak about the picture." Toasting in grappa, for a controversial stunt well done, I'm sure.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- I could care less about the
23 min 19 sec ago
- Okay, it may be hokey in some
13 hours 17 min ago
- What is the name of the song
3 days 10 hours ago
- With this card, they're
3 days 15 hours ago
- Haha as well as "Why is it?"
3 days 22 hours ago
- This was all so much better
4 days 2 hours ago
- This wasn't an Abercrombie
4 days 20 hours ago
- This just makes me like
4 days 20 hours ago
- Ha haha, the way he snogs the
5 days 2 hours ago
- Speaking of cereal&feels,
5 days 3 hours ago