Guinness is Good for You - true.

Guinness 'can reduce risk of heart attacks'-

Researchers have found the old advertising slogan "Guinness is Good for You" may be true after all.

Guinness were told to stop using the slogan decades ago, reports the BBC, and the firm still makes no health claims for the drink.

But now experts from Wisconsin University have discovered that a pint of the black stuff a day can reduce the risk of heart attacks. The researchers say it works as well as aspirin in preventing blood clots that can lead to heart attacks. The team tested the health-giving properties of stout against lager, by giving it to dogs who had narrowed arteries. They found that those given the Guinness had less clotting in their blood than those given lager.

The researchers told a meeting of the American Heart Association in Orlando, Florida, that the most benefit they saw was from 24 fluid ounces of Guinness - just over a pint - taken at mealtimes.

They believe that "antioxidant compounds" in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.

However, Diageo, the company that now manufactures Guinness, said: "We never make any medical claims for our drinks."

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    Nov 23, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.