Gwyneth drinks Martini, for seven million dollars.

Gwyneth Paltrow never drinks, and she adheres to a strict healthy diet.

Yet when a $7 million cheque was waved in her face, she agreed to be the new face of Martini in Australia, provided that the ad will not be seen anywhere else, in particular she doesn't want any of her fans in the UK or USA to see the ad as they are much more aware of her teetotalism.

In this day an age of the net, we're pretty sure the ad will soon appear on the web somewhere. Hypocrite of the year, anyone? Source: Herald Sun

Next time you need money Gwyneth, pawn that Oscar.

update Claymore points out that Gwyneth is seen toasting with a glass of Martini in Italy, her image is on the Martini Italy website and on huge scaffolding billboards wearing a 'sultry black dress'.

Oh yeah Gwyneth, your UK and US fans will never see that.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • claymore's picture

    If you look back to 1991, she played Young Wendy in Hook - a girl who learned how to fly, battle pirates, etc., even when in real life, she probably abstains from hurling herself out of windows and things. In that context, I see nothing wrong with her acting like she drinks.

    She's still a willowy cutie to me ;-)

    Dec 28, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hey............We're talking 7 million here.

    Dec 28, 2003
  • CopyWhore's picture

    Who ever said Gwyneth Paltrow doesn't drink? True she does Yoga every day (or so I've heard), and I'm sure she eats healthily, but that doesn't mean she doesn't drink. She married a Brit for chrissake! Of course she drinks! (Although now that she's pregnant, I hope she's been abstaining from the drink!)

    Dec 29, 2003
  • Dabitch's picture

    Well if you don't wanna trust the Herald..

    "she has given up her pack-a-day cigarette habit, sworn off hard liquor and coffee", San Francisco Chronicle, Nov. 12, '00

    "She practices yoga six times a week, quit a pack-a-day cigarette habit and doesn't drink alcohol", Milwaukee Journal-Sentinel, Aug. 7, '01

    "She doesn't drink, smoke or eat red meat", Evening Standard (UK), Nov. 28, '03

    See i don't make this shit up. haha ;) Not drinking is cool in my book. I was a teetotalist for five years, now lets see how long Gwyneth lasts. :P

    Dec 29, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    There is a two minute version of the advert. She didn't get all that money for 30 seconds on screen

    Jun 17, 2005

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