This year, the ad agency Xmas cards are a little nut. The one where you'll see the most naked man leg is the innocent-sounding Ugly sweater from Organic, where everyone at Organic pose in their ugliest holiday sweater. And nothing else. Oh dear. Thank you for the pixels.
The Droga5 christmas card is more of a ... press release. Of course, this made me laugh out loud. so points guys. Well played.
Droga5 today announced its selection of McGarryBowen as the advertising agency of record for its holiday card business. The hard-fought win caps a stellar growth year for Dentsu-owned McGarryBowen. The agency will handle lead creative duties for the Droga5 holiday card account.
"We've decided to go with McGarryBowen," said David Droga, Droga5’s Creative Chairman. "After a lengthy review, we simply couldn't ignore the strategic insights into holiday cheer that McGarry brought to the table."
Droga5 spent more than $.0005 million in measured media on its holiday card business in the U.S. in 2010, according to Kantar Media. McGarryBowen beat out a host of shops believed to include Crispin Porter + Bogusky, Ogilvy & Mather, Slingshot Dallas, Wieden+Kennedy and Digitas, as well as longtime incumbent Droga5, which was cut from the shortlist in October, marking the end of a nearly five-year relationship between Droga5 and the Droga5 holiday card account.
Many years ago, Dailey and Partners and bigbangvoiceover amused us with this far too familiar situation. Still holds up.
The worst pun of the year, and the worst agency holiday card - ever, possibly - has got to be underthecameltoe. Cameltoe. Misteltoe. This is so bad my toes actually groaned.
....and for the grand finale, you have never been a designer on the job if you haven't experienced this in some way. (copywriters, replace all the font-resizing with copy changes. You know the drill.)