This is an ad, recently awarded at a festival for new creative ideas. But I thnk I have seen it somewhere before. Can you help me and remind me where ?
Is that a bike with a fake car (and passenger) around it? What's the selling point in that? Hybrid car?
Yes, it is a bike with a cardboard car, in this case - Renault Clio
I've seen something where you can "try out" a nice expensive car (maybe a Jaguar? Something pricy anyway) by posing in a cardboard cut-out. But not a cardboard cutout around a bike like that.
More information about text formats
This spot marvelously celebrates 17 years in a relationship from first...
Santa Monica and Melbourne-based creative studio...
Adland the Commercial archive went online in April 1996. Founded by Dabitch built on beer and braveryAdland is a registered trademark Copyright © 1996-2016 Adland All rights reserved. Assume that all links to Amazon are affiliate links. Adland survives with your support bitcoin:34CBC5ktw5TqzUSTXfEfGkMkNBWK4bFZF1 and Paypal