The Canadian Paralympic Committee has a new campaign from BBDO promoting the upcoming Vancouver 2010 Paralympic Winter Games. Ray Grassi is featured here for sledge hockey. Don’t pity him and don’t ever complain again about having to walk the dog when it’s raining.

2010 Vancouver Paralympic Games: Ray Grassi Sledge Hockey
Agency, City: BBDO Toronto, Canada
Client: Canadian Paralympic Committee
Spot Title: “Ray Grassi Sledge Hockey” / “Stephanie Dixon Swimming”
Creative director: Peter Ignazi / Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: City: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: City: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn


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