Hear Matt Scheckner, Executive Director of Advertising Week in New York City (AWINYC), share how this commemorative industry event, celebrating the economic impact and fundamental creativity of the advertising business, got off the ground. Advertising Week is in New York City on September 20-24, 2004. Some of the events include a public vote to determine America’s All-Time Favorite Ads, Madison Avenue Walk of Fame dedication and Advertising Icon Parade. Matt is also the president and CEO of Empire Sports & Entertainment, a New York-based marketing and strategic consulting firm. Some of his recent clients include the Nickelodeon/Sesame Workshop joint venture network, Noggin, the Women's United Soccer Association, Kelly Broadcasting, and many others.
Does Arbitron have competition? Hear Tim Cobb, CEO of Navigauge Inc., give insight on his company’s new ratings system that combines radio audience measurement and global positioning electronically that can tell you where drivers are, what they are listening to, and for how long all in real time. Tim is an expert in media and marketing research and has extensive experience growing entrepreneurial firms.