Help Get Concepting In The Dictionary

Join copywriter, Ray Del Savio, in the effort to convince Merriam-Webster's Collegiate Dictionary to add CONCEPT, as a verb (ie: concepting, to concept, concepted), to their upcoming edition. Currently the annual only recognizes CONCEPT in noun and adj. form. By doing so, this will better reflect what we, as creatives, do on a daily basis.

Please take a moment and visit the site below to learn more. When you're there be sure to click on the link, Verb4Concept Online Petition, and add your name to the growing list.

Verb4Concept Main Page.

It will take word of mouth and help from fellow creatives to achieve this initiative, so your support is important.

Thank You.

AnonymousCoward's picture
AnonymousCoward's picture


Dabitch's picture

Shame that he's not replying to you. In other news, this crusade has just reached adcritic's email alert May 12, 2006.

copywriter Ray Del Savio is petitioning for recognition of the word "concept" as a verb at
johndoom's picture

Dude I totally hear you. We want some official recognition of the results of our concerted efforts to mangle the perfectly serviceable English language and we want it now!

Pending "concepting" being accepted, can I suggest we all start using "ideate" and "imagineer", as elegant alternatives? Then we can start a campaign for them too.