Join copywriter, Ray Del Savio, in the effort to convince Merriam-Webster's Collegiate Dictionary to add CONCEPT, as a verb (ie: concepting, to concept, concepted), to their upcoming edition. Currently the annual only recognizes CONCEPT in noun and adj. form. By doing so, this will better reflect what we, as creatives, do on a daily basis.
Please take a moment and visit the site below to learn more. When you're there be sure to click on the link, Verb4Concept Online Petition, and add your name to the growing list.
It will take word of mouth and help from fellow creatives to achieve this initiative, so your support is important.